Import from Shopify or CSV. You mark which product facts are true and publishable — those are the only facts the AI is ever allowed to say.
NewSee the complete Sellentum product loopGrounded
Guided selling thatnever guesses
Your rules choose the product. AI only explains the choice, using facts you approved.
Every answer traces back to approved factsTry the shopper demo
Live shopper journey
Weekend trail shoe finder
Preview mode
Question 3 of 475%
Intended use
Where will you use them most?
Recommended product
Updated from your selected answer
94% fit
Terra Trail Runner
£128
Why it fits
Best fit for wet trails, weekend distance and your budget.
Trail gripWater resistantCushioned
6 approved facts usedView product
product_recommended recorded
Five parts. One answer.
Not a survey. Each question eliminates products — budget, use case, must-have features. Four questions can cut 200 products to one.
One script tag. It runs on your product pages where shoppers hesitate, styled to your store, with no redirect.
Availability, budget and your merchandising rules decide what stays eligible. The AI only explains the product the rules already selected.
Follow every journey from first view to buy click, and open the trace behind any single recommendation to see why it won.
Product principle
Rules select.
AI explains.
The difference
Turn product choice into one clear answer.
A shopper facing 200 near-identical products leaves. Ask four questions that actually narrow the field, and they buy.
One grounded match
94% fitTerra Trail Runner
Matches wet trail use, weekend distance and the shopper's budget.
Grounded in approved product facts
One workspace
Build it, publish it, see why it chose that.
Load your products, write the questions shoppers actually need, drop it on your storefront. Every result shows the rule that produced it.
Product catalog
Readiness before publishing
ProductStatusEvidenceUsed by
Terra Trail RunnerReady18 facts3 experiences
Aero City KnitReady15 facts2 experiences
Pulse Tempo ProReview12 facts1 experience
Summit Hiker MidReady21 facts2 experiences
Catalog coverage
Strong
Purchase URLs
Needs review
Finder readiness
Ready to test
Getting started
Live on your storefront in five steps.
Click through the exact onboarding path — the same guided checklist waits inside your dashboard.
Step 1 of 5
2 minConnect your brand
Add your store name, colors and the button label shoppers will see. The widget looks like your store, not ours.
Store name & colors Widget title Shopper-facing button copy
Step 2 of 5
5 minImport your catalog
Sync products from Shopify or upload a CSV. Your real products power every experience — no placeholder data.
Shopify sync or CSV Name, price, category required Enrichment suggestions included
Step 3 of 5
5 minPublish a finder
Generate a guided question flow from your own catalog language, review every answer-to-product rule, and publish.
Generated from your catalog Every rule visible & editable Publish blockers explained
Step 4 of 5
2 minPaste one snippet
Copy one script tag and paste it before your storefront's closing body tag. No theme rebuild, no developer required.
One script tag Works on any storefront Install verified automatically
Step 5 of 5
liveWatch the first journey
See views, answers, recommendations and buy clicks — with the exact rule and facts behind every result.
Full journey analytics Explainable recommendations Evidence trail per result
Create a workspace “AI should make a product decision easier to understand—not make the decision impossible to audit.”
Who uses it
Your merchandiser sets the rules. Not the model.
For ecommerce teams
Put useful guidance where product choice gets difficult.
Publish a finder, advisor, search or configurator without rebuilding the storefront around it.
Explore the workflowWhat you get
Every recommendation is one you can defend.
Deterministic selection
Availability, required features, budget and merchant rules decide which products remain eligible.
Grounded explanations
AI explains the selected result using approved product facts. It does not choose the winner.
Merchant-aware publishing
Embed guided experiences with bounded inputs, signed sessions and storefront-aware presentation.
Journey analytics
Follow views, starts, completions, recommendations and buy clicks across the shopper journey.
Four guided formats
Publish finder, advisor, search and configurator experiences from the same product foundation.
Catalog readiness
Review approved facts, purchase URLs, availability and publishing blockers before launch.
Recommendation traces
Inspect the eligibility, ranking and evidence trail behind a selected product.
Merchant controls
Keep hard constraints, merchandising rules and published experiences under merchant control.
Bring your catalog
Stop losing shoppers who cannot choose.
Point Sellentum at your catalog and publish a guided finder this week.